Trying to establish you target audience? Here are our 7 KEY questions that should be asked when you are thinking about your customers:
- WHO do we want to sell to?
- WHAT do ‘they’ want?
- WHY do ‘they’ want it?
- WHEN do ‘they’ want it?
- WHAT is its value to them?
- WHERE is the competition?
- HOW do measure up to customer requirements and comparison to competitors?
Find out more about customers and audience development by joining us on ‘Managing Yourself, Managing Relationships and Managing Tasks’ training programme with BSA Training! Discover more at http://bsa-training.co.uk/services/the-leadership-and-management-programme